Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck. You did everything to them, and in them. You saw our sneakers’ unlimited potential. To this day, this spirit continues with all of our sneakers and apparel for All Star, Cons and Jack Purcell. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey.