ASICS is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. Shoes for running and on-court sports are our number one priority.